Operations Strategy for Marketers

What is Operations Strategy?  How does Operations Strategy differ from Operations Management?  Why should marketers care about operations?  Does operations impact the customer journey?  Can understanding operations help marketers improve users' experience with respective products/services?  Could enhanced facility with operations enable marketers to better deliver on their brand promises?  What are the key concepts, frameworks, and considerations?  Find out in this 14-week course designed by Michelle as an Adjunct Lecturer for NYU.  Click here to see sample course content.

Digital Advertising in East Africa

Digital Advertising in emerging global markets must move beyond cutting and pasting tactics/tools designed for western and "PC-first" markets. Innovative customized solutions leveraging local customer habits, social mores, and technology infrastructure can be the rule and not the exception.  In this 24-week course designed by Michelle, marketers differentiate digital advertising from traditional advertising.  The course also highlights how the former is used in international markets and can be customized for Kenya and East Africa. Click here for a sample of course details.

Mobile Video: The Global Landscape

Lauded as a growth engine for the mobile industry, mobile video has gained momentum year-over-year. It is a killer app anywhere in the world.  But what are the keys to implementation, support infrastructures, and growth in each of the world’s regions?  Consumer viewing habits are changing.  Is the migration from broadcast TV to on-demand content the same in every part of the world?  Are factors for optimizing delivery networks the same from region to region?  How are customer preferences shaping content development strategies?  This workshop, facilitated by Michelle, highlights ecosystem experts from every corner of the world.  See more here.

Quick Wins with Big Data

What is the value of Big Data to a telecom enterprise?  How can Big Data enhance customer experience, generate incremental revenue, reduce subscriber churn, and innovate new external revenue streams?  Some telecom providers are gaining traction.  Via case studies, these experts share key considerations for success, technologies to explore, lessons learned, and paths to monetization.  This workshop, facilitated by Michelle, provides clarity on what Big Data is, what Big Data isn't, why it matters, and how to leverage Big Data for quick wins with consumers, monetization, and overall user experience.  See more here.