I innovate for and with the “connected customer” because I 1) keep my ears to the ground, 2) stay abreast of emerging trends, and 3) keep my finger on the pulse of the dynamic and evolving market

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Whether it is developing product entry strategies in emerging global markets or “mobile-first” markets where the “last billion” is rapidly coming online.  Or it is segmenting a customer group to ascertain their socioeconomics, purchasing patterns, media viewing habits, and preferred communication channels.  Or perhaps it is developing a profile of a customer as s/he travels through retail, digital, web, social, mobile, landline channels for a full composite of his/her customer journey.  I have spent time with voice of customer insights; ethnographic research; competitive market analysis, tracking customer activity in online and traditional channels; and executing strategies in domestic and worldwide geographies. 

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I have experience culling actionable insights from these hyper connected spaces generating billions of transactions and sharing millions of bits of data.  I am successful at developing one-to-one relationships with customers in such diverse and expansive ecosystems which increase brand engagement and end user delight.

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